For Fall 2009, the collection is called, The Return to Truth. I find it very appropriate for these times. It takes a real kick in the pants for many of us to realise what is truly important. Our friends, our families, our life - that is what is truly important. It is the friendships that have grown over the years that inspired my collection. I wanted more than ever to create a collection that warrants purchase. I worked to re-invent fabrications and needle counts in the socks, I tested various leg lengths in the new underwear, I created a host of combinations of yarns to find the right finish for our new collections. I did this because I felt as though I owed each of you more than ever before.
Who said that the new Dad can't also be the king of style? Since Dad will be on his feet quite a bit with the new baby, he’ll want these warm and stylish socks, with unique designs from France and Italy. Created by world renowned designer, V.K Nagrani, Ovadafut socks are hip, fun and a great gift for dad.